Vuba aha, yoga yashizweho na Kim Kardashian yagiye ahagaragara mu myitozo ngororamubiri yo mu Burayi no muri Amerika. Yakozwe n’uruganda rukora imyenda yo mu Bushinwa yoga, iki gicuruzwa cyahise gihinduka ikintu gishya ku mbuga nkoranyambaga ku mbuga nkoranyambaga ku isi, bitewe n’uruganda rwacyo rwoherezwa mu buryo butaziguye, igishushanyo mbonera, hamwe n’inkunga ya serivisi yihariye imwe.

Iyi yambaye ubusa-yumva halter-ijosi yoga ikoresha imyenda ya elastike cyane yoroheje kandi ihobera umubiri, bitagoranye kuringaniza imikorere yimikino nuburyo bwa buri munsi. Benshi mu bafite uruhare runini mu myitozo ngororamubiri kuri Instagram na TikTok barabigusaba, bagaragaza ibyiza nko “kudahinduka mu gihe cy'imyitozo ngororangingo,” “gukomera ariko ntibibuza,” no “kugera ku buryo bworoshye umubiri wa Kardashian.”

Ibirango byinshi byimyitozo ngororamubiri bireka uburyo bwo gucuruza hagati yabacuruzi no guhindukirira mu Bushinwa ibicuruzwa byambara yoga. Uru ruganda rwohereza ibicuruzwa mu buryo butaziguye ntabwo rufasha ibicuruzwa gusa kuzigama ibiciro ahubwo binashyigikira byimazeyo ibicuruzwa bito bito kandi byihuta byiterambere, bigahinduka inzira nshya kumasoko yimyambarire yuburayi na Amerika.

Iherereye muri Chengdu, uruganda rwa UWELL rugenda ruhinduka uruganda rukora yoga rwo kwambara mu bicuruzwa byo hanze kubera ubushobozi bwarwo bwo gukora neza, urunigi rwiza rwo gutanga imyenda, hamwe nuburambe bukomeye. Uhagarariye ubucuruzi mpuzamahanga bwa UWELL yagize ati: “Abakiriya bacu bari muri Amerika, Uburayi, na Ositaraliya, kandi umubare munini w'ibicuruzwa ni uburyo bwo kugura ibicuruzwa kandi byishimira abakiriya.”

Kugeza ubu, isoko yimyambarire yimyitozo ikomeje kubona ibyifuzo byimyenda yihariye, imbuga nkoranyambaga. Uruganda rukora yoga rwifashisha uruganda rwifashisha umusaruro woroheje, gutanga ibicuruzwa bito byihuse, hamwe no gutandukanya ibicuruzwa kugirango bibe amahitamo yo gutanga ibicuruzwa byiyongera mubicuruzwa byo hanze.

Ku bagurisha imyenda ya fitness bagamije kwiyubakira ibicuruzwa byabo no gusubiza vuba ibyifuzo byamasoko, guhitamo uruganda rukora umwuga wo kwambara woga rwabashinwa birashobora kuba intambwe yingenzi yo kwinjira mumasoko yimyenda ikora kwisi.