Mu gihe isi igenda itera imbere mu “buzima buzira umuze + athleisure,” imyambarire ya LULU yoga-izwiho gukata umubiri, imyenda irambuye uruhu rwa kabiri, hamwe n’uburanga bwiza bwa minimalist - byahindutse ingingo ishyushye muri yoga no mu myitozo ngororamubiri. Gutwara iyi nzira ni umurongo mushya wubushinwa gakondo yoga yambara inganda zifite iminyururu itanga ibintu byoroshye hamwe nubushobozi bwihuse bwo kwihitiramo bituma byose bishoboka.
Fata abayobozi binganda nka UWELL: mugukoresha imvugo yibanze yuburyo bwa LULU, amakipe yabo yatangije amasoko menshi ku isoko mpuzamahanga-yagurishijwe cyane, harimo ipantaro yoga yaka cyane, ipantaro y-U-inyuma, hamwe na V-ijosi hejuru. Ibi bikoresho ntabwo byumva gusa byoroshye, bihumeka, kandi byumye vuba kuruhu, ariko binagaragaza ibice byongera ishusho bizamura kandi bishushanya kugirango berekane silhouette yumugore. Ibicuruzwa byose bizana amahitamo yihariye - palette palette, ubunini bukora, gucapa ibirango, ndetse no gupakira byihariye - kwemerera abakiriya gukora "ibirango byabo bwite LULU bihwanye" byoroshye.
Kubera ko ibicuruzwa byinshi bigenda bireka imishinga y’ubucuruzi y’ububanyi n’amahanga gakondo kugira ngo ishyigikire ubufatanye bw’uruganda, uruhare rw’inganda zambara yoga zigenda ziva ku "bakora" gusa bahinduka "abafatanyabikorwa bafatanya mu bucuruzi." Iyi moderi nshya ntabwo igabanya gusa ibihe byo kuyobora no kugabanya ibiciro, ariko kandi iha imbaraga abakiriya gufata neza kugenzura umuvuduko wibicuruzwa bishya.
Uwashinze ikirango cy’imyitozo ngororamubiri afite icyicaro i Los Angeles yavuze ko mu gihe cy’amezi abiri gusa bafatanije n’uruganda rukora imyambaro yoga yo mu Bushinwa, barangije iterambere ry’icyitegererezo ndetse n’umusaruro muto wo gukusanya ibicuruzwa byabo bya LULU. Umurongo umaze gukurura ibisubizo bishimishije kubayoboke kuri Instagram. Yavuze ati: "Uruganda rwumva neza isoko. Ntibakurikije ibyo twategetse gusa - batanze umusanzu w'agaciro mu iterambere ry'ibicuruzwa no gupakira ibicuruzwa."
Kuruhande rwa tekiniki, inganda zigezweho yoga zambara zirimo gukoresha byihuse tekinoroji yubukorikori nka sisitemu yo gushushanya 3D, imashini zikata zikoresha, hamwe no kudoda inshuro nyinshi. Ibi bishya bituma ibice byuburyo bwa LULU birushaho kugerwaho - ntabwo ari ibirango byigiciro gusa, ahubwo no kubirango bito bito n'ibiciriritse byerekana imyenda ikora bashaka kwerekana ibintu byiza cyane kandi bihendutse.
Kuva muburyo bwiza bwo gushushanya no gukora imyenda kugeza kumurongo wuzuye woguhindura ibicuruzwa, inganda zoga yoga zisanzwe zizana imyenda yuburyo bwa LULU muri wardrobes yabaguzi kwisi yose. Hamwe nuburyo bwuzuye, bworoshye, kandi bwumwuga, izi nganda ntizikora gusa imyenda ikora cyane, ariko kandi ituma "Made in China" igera ku ntera nshya mu nganda zikora siporo ku isi.
Igihe cyo kohereza: Jul-03-2025
