Mu gihe igitekerezo cy '“imyambarire ikora” gikomeje kwiyongera mu muryango w’imyororokere ku isi, umubiri wa siporo hamwe na yoga byerekanwe na SKIMS ya Kim Kardashian byahindutse imbuga nkoranyambaga. Bitewe niyi nzira, ibicuruzwa bitandukanye byo kwambara yoga byerekana ibicuruzwa byambaye ubusa ndetse no gushushanya ikibuno kinini bigurishwa cyane ku masoko yo hanze. Inyuma y'uku kwiyongera, ibirango mpuzamahanga byinshi kandi byinshi bihitamo gufatanya n’inganda zo mu bwoko bwa yoga zambara zo mu Bushinwa, zikoresha uburyo bwa “uruganda rwohereza ibicuruzwa mu buryo butaziguye” kugira ngo bigabanye iminyururu, kugabanya ibiciro, no kwihutisha ibicuruzwa.

Impuguke mu by'inganda zivuga ko ibicuruzwa byahumetswe na Kim Kardashian byibanda ku “gufatana umubiri neza kandi neza,” ntibisaba gusa gukora imyenda ihanitse, ahubwo bisaba ko byoroha bito bito kugira ngo bihuze n’imihindagurikire. Izi nizo mbaraga zimbaraga zo mu Bushinwa zikuze yoga zambara inganda.

Fata uruganda rwa UWELL rwa Chengdu Youwen Mechanical & Electrical. Nkuruganda rumaze igihe cyo kwambara yoga rukora cyane mumasoko yo hanze, UWELL imaze igihe itanga serivisi za ODM / OEM kuburayi na Amerika ya ruguru. Ibicuruzwa byayo byamamaye - nka "yoga-bigufi yo mu kibuno cyo hejuru" hamwe na "halter-ijosi shaping bodysuit" - bihuza cyane n'ibishushanyo mbonera bya SKIMS n'ubukorikori, bikundwa cyane n'ibirango byinshi byambukiranya imipaka ndetse n'abacuruzi bigenga kuri interineti. Binyuze mu gisubizo kimwe gitanga "igishushanyo mbonera + icapiro ry'ikirangantego + MOQ yo hasi," abakiriya barashobora kugera ku buryo bwihuse bwo gutandukanya ibicuruzwa no kumenyekanisha ibicuruzwa, bakamenya "uruganda-ku-baguzi" nyabyo.

Ugereranije no gukora ibirango gakondo byigenga, imigenzo yoga yambara uruganda rushyira ingufu cyane muburyo bworoshye nubufatanye bwimbitse. Ibicuruzwa byinshi bigenda bigaragara bifatanya gukora ibicuruzwa n’inganda zo mu Bushinwa guhera mu ntangiriro, bikubiyemo igishushanyo mbonera, icyitegererezo, gupakira, no kohereza ibicuruzwa kugira ngo bigere ku kaga gakomeye, kwemeza isoko neza. Uhagarariye UWELL yagize ati: "Ntabwo turi uruganda gusa; twifuza kuba umufatanyabikorwa mu rugendo rwo kuzamura abakiriya bacu."

Kugeza ubu, "kohereza ibicuruzwa mu ruganda" byahindutse inzira nshya mu bucuruzi bwambukiranya imipaka. Ku ruhande rumwe, bigabanya abahuza kugirango barebe ibyiza byibiciro; kurundi ruhande, byongera ibicuruzwa bigezweho-cyane cyane bikwiriye kwambara yoga isaba gusohora vuba vuba. Gukoresha urunigi rukomeye rwo gutanga imyenda hamwe nubushobozi bwo gutoranya urugo, inganda zoga yoga zigenda ziba ihuriro ryingenzi kubirango mpuzamahanga bishaka guhatana bitandukanye.

Kuruhande rwizamuka ryisi yose muburyo bwa athleisure, gufatanya ninganda zabigize umwuga yoga kwambara ntibigabanya inzitizi zikorwa gusa ahubwo binatanga isoko ihindagurika ryibicuruzwa. Urebye imbere, mugihe abaguzi bagenda basaba ubuziranenge, igishushanyo mbonera, kandi kirambye, inganda zo mubushinwa zifite ubushobozi bwo gukora bworoshye no kumenyekanisha serivisi mpuzamahanga zizagira uruhare runini mumasoko yo kwambara yoga ku isi.