Mu myaka yashize, isoko ryimyenda ikora ryagiye ryiyongera, hamwe nabaguzi barushaho gusaba imyenda ya siporo ihuza imikorere nimyambarire. Imyambarire ya LULU yoga-izwi cyane kubera imyenda yoroheje, silhouettes minimalist, hamwe n'ubudozi bwuzuye - yatsindiye abafana kwisi yose. Inyuma yibicuruzwa byihuse no kubyara umusaruro mwinshi muribi bice hari inkunga yanyuma-iherezo itangwa nabashinwa yoga bambara inganda.
Bitandukanye n’inganda gakondo zibanda ku bicuruzwa byinshi, ibicuruzwa bigezweho byo kwambara yoga bishyira imbere icyitegererezo cya serivisi cyubatswe ku “bicuruzwa bito bito + byihuta + byujuje ubuziranenge.” Fata icyi cya LULU cyahumetswe cyashyizwe hejuru yintoki ngufi, kurugero: kwerekana U-inyuma na V-ijosi rishimishije byerekana mu buryo bweruye umukondo wa collarbone, byahindutse ibicuruzwa byiza ku isoko ryo muri Amerika y'Amajyaruguru mu mezi abiri ashize.
Ibiranga imyitozo ngororamubiri byinshi bigera ku isoko ryihuta mu isoko ku bufatanye n’inganda zo mu bwoko bwa yoga zambara zo mu Bushinwa - zorohereza inzira zose kuva ku gishushanyo mbonera kugeza ku bicuruzwa mu gihe gito cyane.
Birakwiye ko tumenya ko izo nganda zitakiri abayobozi bashinzwe gusa - ubu bafite uruhare runini nkabafatanyabikorwa mu ngamba zo kwamamaza. Kuva ku isesengura ryamasoko no guteganya ibicuruzwa kugeza ibyifuzo byo gupakira, uruganda rukora yoga rutanga ibisubizo bimwe bifasha abakiriya kubaka no gupima ibicuruzwa byabo neza.
Ikintu kimwe kigaragara mumurongo wibicuruzwa bya LULU ni udushya. Inganda zoga zoga zimenyerewe zateje imbere uruhu rwa kabiri rwuruhu, rukoresha uburyo bwo gusiga irangi ryangiza ibidukikije, kandi rwagerageje kumara igihe kinini mubikorwa byinshi. Igisubizo: imyenda ntabwo ari stilish gusa mubigaragara ariko kandi iruta ihumure no gukora.
Amakuru yerekana ko kuva 2024, ibicuruzwa birenga 120 byoga mumahanga byashizeho umurongo wibicuruzwa binyuze mubufatanye ninganda zogukora yoga zo mubushinwa. Muri abo, abarenga 60% bahisemo gushingira ibishushanyo byabo ku bwiza bwa LULU. Iyi myumvire yerekana ko "uburyo bwa LULU" butakiri indangarugero yikimenyetso kimwe - cyahindutse ururimi rusangiwe muburyo bwimyenda ikora.
Umuyobozi umwe w'uruganda yagize ati: "Turi hano kugira ngo dufashe ibirango kugera ikirenge mucya - ntabwo twuzuza itegeko rimwe gusa." Uruganda rukora yoga rushyira ingufu mu kubaka ubufatanye burambye, gushora imari mu gushyigikira ibicuruzwa kuva hasi no kubaherekeza mu rugendo rwabo rwo gukura no gukura.
Urebye imbere, uko isoko ryimyitozo ngororamubiri ku isi ikomeje kwaguka, "kwihindura + kurema ibicuruzwa byiza + gutanga byihuse" bizahinduka inkingi zingenzi zipiganwa. Ibirango bishobora gukoresha inganda yoga yambara kugirango izamure kandi igarure uburyo bwa LULU izahagarara neza kugirango ihagarare-kandi amaherezo itsinde-murugamba rucecetse rwimyambarire ya athleisure.
Igihe cyo kohereza: Nyakanga-04-2025
