Urukundo rwa Michelle Yeoh kuri Lululemon

Umukinnyi w'amafirime ukomoka mu Bushinwa n'Umunyamerika, Michelle Yeoh, uherutse gutsindira Oscar, ntabwo avugwa cyane kubera ubuhanga bwe bwo gukina gusa, ahubwo anashyira ahagaragara uburyo bushya bwo gusobanura. Nyuma yo gutsindira Oscar, Michelle Yeoh yiyemeje inzira nshya yumwuga, agaragaza ubuhanga bwe nubuhanga mubice bitandukanye. Ubwo yafataga amashusho i Toronto, Michelle Yeoh yagaragaye yishora mu biryo byo muri Aziya kandi yambaye imyenda ya Lululemon, yongeraho igikundiro mu bihe bye byo hanze.

Lululemon, uzwiho kuba indashyikirwa mu isoko, yashimwe nka “LV ya yoga” kubera iterambere ryayo ridasanzwe no gukundwa. Intsinzi yibicuruzwa byongereye amatsiko ingamba zayo zo kuyiteza imbere kurenza abo bahanganye nka Nike Yoga, nubwo ku giciro cyo hejuru. Chip Wilson, washinze Lululemon, yamenye ubushobozi bw’isoko rya siporo yoga kandi afata ingamba “zishingiye ku isoko” kugira ngo ashyireho ingamba zerekana ko ahanini zishingiye ku myambarire ya yoga. Kwimuka gushimangira umwanya wa Lululemon nkuyoboye "yoga-yerekana imyenda ikora."

Guhitamo kwa Yeoh kwambara Lululemon mugihe yishimira ibiryo byo muri Aziya i Toronto ntibigaragaza gusa imiterere ye, ahubwo bihuye nigitekerezo cyimyenda ihuza imyambarire n'imikorere. Imyenda yo mu rwego rwohejuru, yibanda kumikorere yahindutse umuntu kugiti cye kugirango akurikirane ihumure nimyambarire. Ibitekerezo nkibi birumvikana nibisanzwe nibyamamare kimwe.

Mugihe Lululemon ikomeje kwagura ibikorwa byayo, inkuru itsinzi irerekana imbaraga zumwanya uhagaze kumasoko hamwe no kumva neza ibyo abaguzi bakeneye. Mugukoresha isoko ryiza ryimyambarire yabagore yoga, Lululemon yakoze ishusho idasanzwe yerekana itandukaniro ryimyenda yimikino gakondo. Ikirangantego cyibanda ku gishushanyo mbonera cya yoga n'imikorere cyacyo cyashyize ku isonga mu nganda za athleisure, ikagishyira mu mwanya wa trendsetter no guhanga udushya mu myambarire y'imikino ngororamubiri.

Urukundo rwa Michelle Yeoh kuri Lululemon hamwe nubushakashatsi bwe hamwe nubusobanuro bihura nimyitwarire yikimenyetso cyo gukurikiza ibintu byinshi no guhana imbibi. Nkuko Yeoh yerekeje munzira nshya yumwuga, Lululemon yahakanye ibyateganijwe kandi asobanura imyenda yimyenda yoga. Yeoh na Lululemon bombi bagaragaza umwuka w’ubwihindurize no guhuza n'imihindagurikire y'ikirere, bikubiyemo ishingiro ry'intsinzi igezweho no guhanga udushya mu nzego zabo.